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Best ways to build your business as a permanent makeup artist


Starting a business in the permanent makeup industry can be daunting. You may not know where to start or how to make your mark in this competitive field.

It's easy to feel overwhelmed by all the information out there. Plus, you don't want to waste time and money on strategies that won't help you succeed in the beauty industry

In this blog, we'll provide practical insights on how to build a successful business as a permanent makeup artist. From marketing tips and advice on building client relationships, we have everything you need to get started and grow your business quickly. Join us today for an inside look at what it takes to become a thriving permanent makeup artist and shop the best PMU supplies here.

Develop your skills and expertise

No matter how hard you work, your permanent makeup business won't be successful if you don't have all the necessary qualifications and expertise to back it up. To excel in this field, take time to invest in yourself and continually enhance your abilities.


Client and PMU artist during an eyebrow tattoo


Attend reputable permanent makeup courses, workshops, and seminars to stay up-to-date with industry trends and latest cosmetic tattooing techniques. Being knowledgeable about all of these tools can give you a competitive edge and make it easier for you to offer more services to clients.

Focus on specific permanent makeup treatments

Identifying your niche is essential for carving out a unique position in the market. Determine the specific permanent makeup services you want to specialise in, such as eyebrow microblading or permanent eyeliner and lash enhancement procedures. Focusing on a niche or popular permanent makeup treatment allows you to refine your skills and target a specific clientele.

Invest in high-quality equipment

Using high-quality professional PMU supplies is paramount in the field of permanent makeup artistry. Investing in reputable brands known for their commitment to quality ensures that you have reliable, precise, and durable tools at your disposal. These tools not only deliver consistent results but also help maintain the health and safety requirements of the beauty industry.


PMU artist filling tattoo machine with cosmetic tattoo ink


Safety is of utmost importance when it comes to any permanent makeup procedure. Maintaining strict hygiene standards in your workplace is essential. Make sure to use only sterile tools and supplies, practice universal precautions, and wear protective clothing such as Unigloves Pink Pearl Nitrile Gloves.

By following these guidelines and investing in quality professional permanent makeup supplies such as the AVA Soulnova PMU kit, you can provide your clients with a safe and enjoyable experience.

Build a professional portfolio

Having a professional online portfolio is one of the most powerful tools to demonstrate your skills and attract potential customers as a permanent makeup artist.

Take high-quality, before and after photos of your best work and share approved client photos on your website or social media platforms. Your portfolio should showcase a variety of styles and highlight your versatility as a permanent makeup artist.

Provide outstanding customer service

Your success as a permanent makeup artist depends on your ability to make clients feel comfortable and confident in their decisions. From the initial consultation to aftercare support, make sure that you always provide a top-notch service.

Accurately outline the services you offer along with pricing details and contact information. Respond promptly to inquiries, be attentive to client needs, and maintain a clean and comfortable workspace. Positive reviews and word-of-mouth recommendations can significantly contribute to how many clients visit your business.


PMU artist during a nanoblading procedure


Focus on providing exceptional customer service that goes beyond the actual permanent makeup service itself. This is key to building long-term relationships with clients and setting yourself apart from competitors.

Network with other permanent makeup artists

Networking is a powerful tool for expanding your professional circle and gaining exposure in the industry. Attend trade shows, conferences, and industry events to connect with potential clients and fellow artists in the cosmetic tattooing and permanent pigmentation industry.

Also consider collaborating with other professionals in complementary fields such as hairstylists to cross-promote services and expand your reach. Establishing relationships with industry contacts is key to growing your business and staying ahead of the competition.

Achieving PMU business success

Building a successful business as a permanent makeup artist requires hard work and dedication. Put these tips into action to create your own unique path in the permanent cosmetics industry.

With the right strategies, you can be well on your way to a rewarding career as an established and sought-after permanent makeup artist.

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  • Sarah Crookes